ERIK FREER

Creative Direction Design

Erik Matthias Freer is a Creative Director, designer, and artist with over a decade of experience developing visual identities and brand systems across traditional, digital, and experiential touchpoints for leading brands and internationally recognized institutions.

From 2017–2022, Erik served as Design Director for Neue Galerie New York, directing creative strategy across all museum channels and collaborating with world-class curators and cultural leaders. His work has earned an Emmy nomination and been featured in The New York Times, Vogue, Wall Street Journal, and Financial Times.

Erik’s independent consultancy, Freer Studio, provides creative direction spanning visual identity systems, naming, imagery, publications, motion, experiential, and digital design for individuals, institutions, and brands. Alongside client work, Erik teaches as part-time faculty at Parsons School of Design and holds an MFA from Yale School of Art.

For inquiries, please reach out to mail[at]erikfreer.com.

©2025 Freer Studio LLC d/b/a Erik Freer, clients, and contributors. Unless otherwise noted, all graphic visual identity systems and photography provided by clients and collaborators. This website is typeset in Standard Book by Bryce Wilner (a translation and modification of Berthold’s 1896 version of Standard).



CAPABILITIES

AI-Enhanced Design Workflows
Art Direction
Book Design
Brand Strategy
Brand Positioning
Identity Design
Campaign
Concept Development
Content Strategy
UX Writing
Conversational Interface
Design Copywriting
Creative Direction
Curation
Digital Design
Editing
Environment Design
Exhibition
Experiential
Film & Video
Human-Computer Interaction
Illustration
Information Architecture
Logo & Visual Identity
Motion Design
Naming
Packaging & Collateral
Photo Direction
Photography
Poster Design
Print & Editorial Design
Product Design
Prototyping & User Testing
Research
Service Design
Signage & Wayfinding
Strategy
Systems Design
User Experience
User Journey Mapping
Web & Interface Design

CONTACT

527 Hudson St. 20140
New York, NY 10014
mail@erikfreer.com

Are.na
LinkedIn
@erikfreer
@freerstudio