Erik Matthias Freer is a Manhattan-based designer, writer, and artist. He creates type-driven, research-focused design systems for institutions and individuals spanning cultural, commercial, and technology sectors.

From 2017–2022, Erik served as Design Director at Neue Galerie New York, where he led creative direction across the museum’s channels and collaborated closely with curators, artists, and institutional leadership.

Through his independent practice, Freer Studio, Erik provides creative direction and design across identity, editorial, motion, exhibition, publication, and environmental design comissions.

His work has earned an Emmy nomination and has been featured in The New York Times, Vogue, The Wall Street Journal, and Financial Times.

Erik is a term-appointed part-time faculty member at The New School. He holds an MFA from the Yale School of Art, a BFA from Parsons, and a BA from Eugene Lang College.

For inquiries, please reach out to mail[at]erikfreer.com.

©2025 Freer Studio LLC d/b/a Erik Freer, clients, and contributors. Unless otherwise noted, all graphic visual identity systems and photography provided by clients and collaborators.

CAPABILITIES

AI-Enhanced Design Workflows
Art Direction
Book Design
Brand Strategy
Brand Positioning
Identity Design
Campaign
Concept Development
Content Strategy
UX Writing
Conversational Interface
Design Copywriting
Creative Direction
Curation
Digital Design
Editing
Environment Design
Exhibition
Experiential
Film & Video
Human-Computer Interaction
Illustration
Information Architecture
Logo & Visual Identity
Motion Design
Naming
Packaging & Collateral
Photo Direction
Photography
Poster Design
Presentation Design
Print & Editorial Design
Product Design
Prototyping & User Testing
Research
Service Design
Signage & Wayfinding
Strategy
Systems Design
User Experience
User Journey Mapping
Web & Interface Design